Privacy Policy

1. Introduction

FIRSTBERG AG (CHE-357.970.802), with its registered office at Via Tinus 24, CH-7500 St. Moritz, Switzerland (“FIRSTBERG”, “we”, “us”, or “our”), is committed to protecting your personal data and respecting your privacy.

We process personal data in accordance with applicable data protection laws, including the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or engage with our services.

By accessing our website, you agree to the terms of this Privacy Policy.

2. Collection of Personal Data

a) Information you provide to us

• Name, address, email address, and telephone number
• Information provided through contact forms, emails, or phone communication
• Booking-related details (e.g. guest names, nationality, contact details)
• Special requests relevant to your stay (e.g. dietary requirements or preferences)

b) Booking and service-related data

To prepare and manage your stay or property services, we may collect:

• Guest information required for reservations
• Stay preferences and service-related details
• Communication history with you

c) Payment information

Payments are processed via secure third-party providers. We do not store full payment details (such as credit card numbers).

d) Recruitment data

If you apply for a position with FIRSTBERG, we process:

• CV, qualifications, and professional background
• Any additional information you provide during the application process

e) Data from third parties

We may receive your data from booking platforms or agents. In such cases, we assume that the third party has obtained your consent to share your data with us.

f) Technical data (automatic collection)

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device and operating system
• Time zone and location data
• Pages visited, duration, and navigation paths
• Referring and exit websites

3. Purpose of Data Processing

We use your personal data for the following purposes:

• To provide and manage our services (property management, rentals, consulting)
• To process bookings and communicate with guests and property owners
• To personalise and improve your experience
• To respond to inquiries and provide customer support
• To comply with legal and regulatory obligations
• For internal business operations and security

4. Legal Basis for Processing

We process personal data based on:

• Your consent
• The performance of a contract
• Compliance with legal obligations
• Legitimate business interests (e.g. service improvement, security, marketing)

5. Data Sharing

We may share your data with:

• Trusted service providers (e.g. payment providers, IT systems, property service partners)
• Booking platforms and distribution partners
• Legal or regulatory authorities where required

All third parties are required to handle your data securely and in compliance with applicable laws. We do not sell your personal data.

6. Data Retention

We retain personal data only as long as necessary for:

• The purposes outlined in this policy
• Legal, accounting, or reporting requirements

After this period, data will be securely deleted or anonymised.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Ensure proper website functionality
• Analyse website traffic and usage
• Improve user experience

You can control or disable cookies through your browser settings.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against:

• Unauthorised access
• Loss or misuse
• Alteration or disclosure

9. Your Rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data (where legally possible)
• Restrict or object to processing
• Withdraw consent at any time

To exercise your rights, please contact us:

• Email: info@firstberg.com
• Phone: +41 81 833 11 77

We aim to respond to all legitimate requests within 30 days.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

11. Contact

If you have any questions regarding this Privacy Policy or how we handle your data, please contact:

FIRSTBERG AG
Via Tinus 24
CH-7500 St. Moritz
Switzerland

Email: info@firstberg.com
Phone: +41 81 833 11 77

Last updated: April 2026